Alexander Kohlhofer
Observable · Tray.io · CloudBees · UserVoice · Electronic Arts · Spreedly · Weewar · Soda · schoene neue kinder
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Career Journey
Head of Design at Observable
At Observable, I led the design and research team as Head of Design, spearheading the development of Observable Canvas—a collaborative data analysis platform that enables cross-functional teams to explore, visualize, and understand data together in real-time. Canvas integrates AI-powered insights with point-and-click and SQL-based workflows, connecting to databases like Snowflake, BigQuery, and Databricks to make complex data exploration more accessible across organizations.
VP of Product at Tray.ai
During my tenure at Tray.ai, I advanced through several key leadership roles—culminating as VP of Product. Starting as Sr. Director of Customer Experience & Growth Engineering and later as Head of Product & Design, I integrated design with product strategy, evolving Tray from a low-code tool into the comprehensive AI-powered integration platform it is today.
Sr. Director of Product Design and Research at CloudBees
At CloudBees, I progressed from Lead Product Designer to Sr. Director of Product Design and Research. I built a design and research function that bridged engineering with creative strategy, driving the integration of two major product lines into one cohesive market offering with eight-figure ARR, significantly enhancing the developer experience for Fortune 500 clients navigating digital transformation.
Director of Product & Design at UserVoice
At UserVoice, I transitioned from Senior User Experience Designer to Director of Product & Design, transforming the platform by shifting from basic feedback aggregation to strategic, data-driven product decision-making. During my tenure, ARR increased from $1MM to $10MM and ASP rose from $3K to over $18K.
Senior Producer & Studio Manager at Electronic Arts
At Electronic Arts, I served in various technical, product, and leadership roles, including Senior Producer and Studio Manager. I helped establish the EA2D studio and expand it from 6 to over 35 professionals, co-producing social and mobile game titles, and launching EA's debut title on Google+. This experience, following the acquisition of my earlier venture, provided invaluable insights into managing large-scale creative and technical projects in a fast-paced entertainment environment.
Founder and Director at Spreedly
I co-founded this fintech company with an API-first approach. Spreedly emerged as a global leader in payments enablement, optimization, and orchestration—serving over 50,000 businesses, facilitating billions in transactions, and securely managing a billion payment methods. This venture not only disrupts traditional payment models but also set early benchmarks for remote work practices.
Founder and Director at Weewar ltd.
At Weewar ltd., I founded and directed one of the earliest browser-based gaming experiences, which broke new ground with its open API for academic research and dynamic player-created content. The game's design and accessibility garnered critical acclaim and ultimately led to its acquisition by Electronic Arts.
Creative Director at Soda
At Soda, I advanced from Senior Designer to Creative Director, spearheading high-profile projects for clients such as The BBC, The British Council, Nesta, Welcome Trust, Amnesty International, and The London Science Museum. My leadership included launching a successful anti-censorship campaign for Amnesty International, creating interactive installations for museums, and extending the BAFTA-winning Sodaplay platform—efforts that earned international recognition and awards.
Founder at schoene neue kinder
As Founder of schoene neue kinder, I established a design consultancy that laid the foundation for my career in creative direction and business strategy. Managing a AAA client base and navigating complex contract and licensing negotiations, I developed core skills in stakeholder management and strategic brand development that continue to inform my leadership approach today. The company continues to excell with 100+ employees in multiple countries.