Alexander Kohlhofer
Observable · Tray.io · CloudBees · UserVoice · Electronic Arts · Spreedly · Weewar · Soda · schoene neue kinder
Connect on LinkedIn
Career Journey
Head of Design at Observable
At Observable, I lead the design and research team as Head of Design, merging creative vision with technical strategy to craft innovative user experiences and solutions in the data visualization space. My role centers on fostering a culture of experimentation and excellence, ensuring every design decision enhances overall product impact.
VP of Product at Tray.ai
During my tenure at Tray.ai, I advanced through several key leadership roles—culminating as VP of Product. Starting as Sr. Director of Customer Experience & Growth Engineering and later as Head of Product & Design, I integrated design with product strategy, evolving Tray from an eminent low code tool into the comprehensive AI-powered integration platform it is today.
Sr. Director of Product Design and Research at CloudBees
At CloudBees, I evolved from a focus on user experience as a Lead Product Designer to my final role as Sr. Director of Product Design and Research. I built a robust design and research function that bridged engineering with creative strategy, driving the integration of two major product lines into one cohesive market offering with eight-figure ARR, significantly enhancing the developer experience for Fortune 500 clients navigating digital transformation.
Director of Product & Design at UserVoice
At UserVoice, I transitioned from Senior User Experience Designer to Director of Product & Design, transforming the platform by shifting from basic feedback aggregation to strategic, data-driven product decision-making. During my tenure, the company experienced impressive growth, with ARR increasing from $1MM to $10MM and ASP rising from $3K to over $18K.
Senior Producer & Studio Manager at Electronic Arts
At Electronic Arts, I served in various technical, product, and leadership roles, including Senior Producer and Studio Manager. I played a pivotal role in establishing the EA2D innovation hub and helped expand the studio from 6 to over 35 professionals, co-producing social and mobile game titles, and launching EA's debut title on Google+. This experience, following the acquisition of my earlier venture, provided invaluable insights into managing large-scale creative and technical projects in a fast-paced entertainment environment.
Founder and Director at Spreedly
I co-founded this pioneering fintech company with an API-first approach. Spreedly emerged as a global leader in payments enablement, optimization, and orchestration—serving over 50,000 businesses, facilitating billions in transactions, and securely managing a billion payment methods. This venture not only disrupts traditional payment models but also set early benchmarks for remote work practices.
Founder and Director at Weewar ltd.
At Weewar ltd., I founded and directed one of the earliest browser-based gaming experiences, which broke new ground with its open API for academic research and dynamic player-created content. The innovative design and accessibility of the game garnered critical acclaim and ultimately led to its acquisition by Electronic Arts.
Creative Director at Soda
At Soda, I advanced from Senior Designer to Creative Director, spearheading high-profile projects for clients such as The BBC, The British Council, Nesta, Welcome Trust, Amnesty International, and The London Science Museum. My leadership included launching a successful anti-censorship campaign for Amnesty International, pioneering interactive installations for prestigious museums, and extending the BAFTA-winning Sodaplay platform—efforts that earned international recognition and awards.
Founder at schoene neue kinder
As Founder of schoene neue kinder, I established a design consultancy that laid the foundation for my career in creative direction and business strategy. Managing a AAA client base and navigating complex contract and licensing negotiations, I developed core skills in stakeholder management and strategic brand development that continue to inform my leadership approach today. The company continues to excell with 100+ employees in multiple countries.